3// The knowledge gap. Not every member of the sales staff has the specs and history of every bike down cold; some of us even have to look stuff up now and again. But I hear often from our customers that flat-out ignorance of the products—price, basic specs, availability of colors, and trim levels—is one of those hot topics. I expect that if you're really serious about a certain bike that you'll be well educated, and I'll try my best to keep up. But doing business with a dealer whose staff is unknowledgeable—or, worse, assured but wrong—can be more frustrating than any deep discounts would offset.