Triumph Bonneville Bobber Is Most Successful New-Model Launch In Triumph History

The Bonneville Bobber breaks 30-day sales record.

The Bobber is Triumph's most successful new-model launch.Photo: Triumph

Triumph Motorcycles America has announced recently that the Bonneville Bobber (see our First Ride Review here) has become the most successful new-model launch in Triumph's history with more customers taking delivery of the Bobber in the first 30 days than any previous motorcycle.

So far, 2017 has seen Triumph add five new models to the Bonneville family, including the T100, T100 Black, Street Scrambler, Street Cup and Bobber, as well as introducing a new RS version of the Street Triple (see the 2017 Street Triple RS review here). Through the success of the entire model lineup, Triumph has closed out the first quarter with a 15-percent increase in customer sales compared to the same time period in 2016.


These accomplishments come on the heels of a continent-wide tour, dubbed the Bonneville Bobber Brutal Beauty Tour, which included over 50 stops throughout the Unites States and Canada that gave motorcyclists an up-close look at Triumph’s new-model lineup.

“This is a great start to what is sure to be another retail record year for Triumph dealers in North America,” said Matt Sheahan, COO of Triumph Motorcycles America. “It’s been great giving fans a first look at these motorcycles during the Bonneville Bobber Brutal Beauty Tour and we’re excited to see that customers are as enthusiastic of our new motorcycles as we are. I’m one of a few Triumph employees that already bought a Bobber and I can’t wait to get home and ride it!"