Piaggio breaks the maxi-scooter mold with a new engine, transmission and styling in its best-selling motor scooter

WHO:              Piaggio Group Americas

**WHAT: **All-New Piaggio BV 350 Now Available

WHERE: **Piaggio/Vespa Dealerships Across the United States **

WHEN: Available Now


Never content with the status quo, Piaggio has upped the ante in the maxi-scooter segment with the new 2013 Piaggio BV 350.  Now available at Piaggio dealerships across the United States, the BV 350 boasts a number of game-changing upgrades, including an all-new engine, frame and bodywork.

The BV 350, designed to easily accommodate two, is the first Piaggio scooter equipped with a brand-new, single-cylinder 4-stroke, 4-valve 350cc electronic injection and water cooled engine that thinks and acts big – offering the weight savings, efficient fuel consumption and lower emissions of a smaller 300cc model with the power of a 400cc.  And there’s nothing ‘cute’ about the BV 350: from its smoked windshield and glossy black rims to matte, brushed metal accents, this ride is sporty with a decidedly tough urban edge.

2013 Piaggio BV350 highlights include:

  • Price: $5,499

  • Engine: 350cc liquid-cooled single cylinder four-stroke

  • Fuel Economy: 70 MPG

  • Colors: Shiny Black, Matte Silver

To find a local Piaggio dealer in your area or to learn more about the new Piaggio BV 350 please visit:

About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera in Pisa, Italy, the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. With more than 7,000 employees, an annual production of 653,000 vehicles in 2011, five R&D centers, seven production facilities in Europe and Asia and world-wide commercial operations, the Piaggio Group has a strong and increasing leadership in the European two-wheeler market. The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.