Imitation is the sincerest form of flattery. The most plausible motivation for any manufacturer to use that color is the hope that some of Öhlins’ solid-gold reputation will rub off on their bikes. According to Bengt Ohlsson of Öhlins USA, the original motivation was mostly pragmatic, as the Swedish company’s motocross shocks used to be painted brown. "When we went from steel to aluminum reservoirs, they were anodized instead," Ohlsson says. "When we discovered we couldn’t anodize them in brown, we went to gold." That imitation also explains the current popularity of yellow shock springs, another Öhlins hallmark.