Sponsors of the event included title sponsor Yamaha, presenting sponsor Harley-Davidson, reception sponsor Suzuki Motor of America, ring sponsor Zero Motorcycles, and Hall of Fame Legend sponsor Motorsport Aftermarket Group. Platinum level sponsors included American Honda, BMW of North America, GE Capital and Kawasaki Motors Corp. U.S.A. Manufacturer Elite sponsors were GEICO Motorcycle, Husqvarna Motorcycles and KTM North America. Motion Pro was an Aftermarket Gold sponsor, and Motul and Rea & Associates were Aftermarket Silver sponsors. Service sponsors included AVIS/Budget, Chet Burks Productions and Federal Motorcycle Transport.