Be that as it may, it turns out the guy is a bike guy. "I grew up in France, so of course I rode motorcycles as transportation," Audigier reveals. And now, on the heels of his success hawking Von Dutch and Ed Hardy T-shirts--and, coming soon, Evel Knievel!--he's delved into the bike business, offering the aforementioned gear and partnering with various bike builders. First came a Yamaha quad, then a Suzuki Hayabusa, and now the Ducati Monster shown here, offered as part of a 25-unit run of customs that will also include Hypermotards, Streetfighters and 1198s. Maybe the guy's not a douche after all?