Harley-Davidson is joining countless other American companies in going above and beyond to pitch in for charities serving humanitarian efforts in the ongoing Ukrainian invasion by Russia. Having already suspended business in Russia (the first new motorcycle manufacturer to do so) within the first week of conflict, The Motor Company is harnessing its marketing magic to aid ongoing relief efforts.
A limited-edition H-D for Ukraine T-shirt will send $26 to United Way Worldwide’s United for Ukraine Fund. It provides assistance in the form of transportation, shelter, food, medicine, and critical child care supplies to innocents caught up in the war. Plus, the Harley-Davidson Foundation has donated $50,000 to the United for Ukraine Fund.
Conceived by Harley-Davidson employees who wanted to do their part for relief efforts, the design features Ukrainian flag colors across a Harley-Davidson logo on the chest. Familiar to many, the logo dates to the 1977 FXS Low Rider cruiser, which borrowed from a 1917 racing model design. On the back, an understated “United We Ride” is featured, along with the United Way logo.
The T-shirt is available for purchase as of April 4 and will benefit United Way through June 15.