Its approachable size and playful styling attract people like a floppy-tailed puppy. “Everyone likes them,” says Gene Booth, sales manager at Huntington Beach Honda in Huntington Beach, California (a.k.a. Surf City), home to the salty-haired youths that give the Grom its name. “There is no niche or specific demographic for this bike. Old riders, new riders, guys and girls—they all love it.” Honda built the Grom for newbs, but the little bike’s appeal is nearly universal, and its popularity has risen to a fever pitch. “As soon as Honda announced the bike, we had a waiting list of over 70 people,” Booth says.