Progressive® International Motorcycle Shows® Kicks-Off Tourwide Ultimate Builder Custom Bike Show Competition in San Mateo, Calif.

More Than 500 Custom Bikes to Compete for $90,000 Prize Purse and Prestigious Title

San Mateo, Calif. (November 8, 2011) – The Progressive International Motorcycle Shows will launch the Ultimate Builder Custom Bike Show, an elite-level custom motorcycle builder competition, in San Mateo, Calif., the first stop of its nationwide tour. Contestants are encouraged to enter at any and all of the 12 shows for a chance to win a piece of the $90,000 cash purse, more than any builder competition in the world. Four cash prize winners will be chosen at each show and at a special United States Championship finale set to take place at the Daytona Progressive International Motorcycle Show during Daytona Bike Week, March 12-17, 2012. With more than 500 custom-built bikes on display across the country, the Ultimate Builder Custom Bike Show sets itself apart as the world's largest touring custom bike competition.

“Following the tremendous success of last year’s Ultimate Builder Custom Bike Show that saw more than 300 bikes compete, we are thrilled it returns this year for all 12-stops on the tour,” said Progressive International Motorcycle Shows Brand Director Kerry Graeber. “This head-to-head motorcycle matchup offers attendees a chance to see hundreds of truly amazing motorcycles valued at more than $20 million. Attendees will also have the opportunity to meet the artists who create these unique designs and even vote for their favorite.”

The Ultimate Builder Custom Bike Show will host four classes of competition including Freestyle, Hot Bikes Modified Harley, Streetbikes Performance Custom and, new this year, Retro Mod. Judging will be conducted by the competitors themselves, with the top builders in each class receiving awards, in addition to a special "People's Choice" award given to the builder who receives the most votes from show attendees. An awards ceremony will take place at each show where winners will receive cash prizes and trophies followed by a short interview so attendees can learn the story behind the award-winning bikes. Additionally, attendees who vote for the "People's Choice" award are automatically entered to win a custom-built Honda Fury, sponsored by Motorcycle USA. The Honda Fury will be featured at each of the tour stops, located next to the Ultimate Builder Custom Bike Show. One winner will be selected at the conclusion of the tour during Daytona Bike Week. Space at each Ultimate Builder Custom Bike Show is limited. Interested custom builders should log on to www.motorcycleshows.com or call Biker Pros at 919/450-5060 for more details.

About Progressive® International Motorcycle Shows®
From New York to California, the 12-city nationwide tour of the Progressive® International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world's largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The show also offers hours of entertainment including a thrilling trials stunt show from The Smage Bros, made famous by their top 10 finish in a nationally televised talent competition; a custom bike competition offering over $90,000 in prize money and featuring $20 million worth of motorcycle machinery; an all-new exclusive Kawasaki Design-A-Bike digital light painting experience; information tailored for women riders; learning experiences; and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit: www.motorcycleshows.com.

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