Ducati Announces the Monster "Second Skin" Promotion

New Ducati Monster 1100 Owners to Receive Free Monster Art Body Kit.

Cupertino, Calif. (19 April 2010) - Ducati North America is pleased to announce the "Monster Second Skin" promotion for all new purchases of Monster 1100 and 1100 S models. Customers who buy a Monster through June 30 will receive a FREE Monster Art Body Kit, allowing them to customize the look and attitude of their bike.

As the first motorcycle manufacturer to offer do-it-yourself interchangeable panels, Ducati produces artistic options that appeal to a wide range of enthusiasts. The kit includes a tank mudguard, micro-bikini fairing and seat covers in the color of the rider's choice. Essentially, in as little as 10 minutes, riders can change the body color of their Monster daily to suit their mood and riding style.

The new Monster Art graphic options for the promotion include:
• "Giallo Ducati" Ducati Yellow
• "Lilla Glamour" Lilac
• "Arancione Scrambler" Ducati Scrambler Orange
• "Ducati Corse" Inspired by the new Ducati Corse logo
• "Imola 72" In honor of the Imola 200 winning 750SS
• "Darmah" Modeled after the legendary black and gold striping of the late seventies.
• "Isle of Mann 79" A tribute to Ducati's 1978 Senior TT Win
• "Pantah" Ducati's iconic logo from the eighties
• "Mach 1" A vibrant red in the spirit of the 1960's
• "Sport 100" A historic blue from Ducati's of the past

All of the new color choices and details on the promotion can be viewed at www.ducatiusa.com; along with the Monster 696, 1100 and the new Monster 796.

For more information visit www.ducatiusa.com or contact:
John Paolo Canton
Public Relations Manager
Ducati North America
Ph. 001.408.343.4414

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 16 of the last 19 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducatiusa.com

Ducati Announces the Monster "Second Skin" Promotion