Jägermeister/KTM Factory Racing Team to field Mike Alessi on new 350 SX-F

**New Rochelle, NY. - **Jägermeister, number one selling imported liqueur in America, motocross fan favorite and the brand known for consumer level innovative marketing programs and promotions, has partnered with KTM Motorsports for the 2010 motocross season. The Jägermeister/KTM Factory Racing Team will debut on May 22nd at the opening round of the Lucas Oil AMA Pro Motocross Championship Series - The Hangtown Motocross Classic in California. The team will not only feature rider Mike Alessi but also a new generation of bikes; the 350 SX-F.

Jägermeister serves as the first and only spirit brand to act as a sponsor of Motocross. The brand first entered the sport in 2009 while partnering with MDK/KTM and is looking to continue involvement with the introduction of the Jägermeister/KTM Factory Team in 2010 with sole team rider Mike Alessi under leadership from team manager Casey Lytle.

Alessi returned to the KTM Factory team for the second time in his pro career in October of 2009 to assist in the development of the 350cc motorcycle, the dream of 10 time motocross champion and Director of KTM Racing, Stefan Everts. Alessi's trademark #800 will be on the 350 SX-F Jägermeister/KTM Factory Machine.

"I really appreciate having a sponsor like Jägermeister, not only for the support they provide the KTM team and me, but what they bring to the sport of motocross. I feel that they are part of a movement that is bringing our sport to the next level," says Alessi.

Alessi's adventurous approach to motocross riding and his innovative approach to the sport go hand-in-hand with the lifestyle of Jägermeister consumers. "From music tours to trikes and Jagerettes to Tap machines, Jägermeister continuously seeks new and innovative ways to integrate the brand into our consumers' lifestyle," stated Bill Henderson, Senior Vice President of Marketing and Advertising at Sidney Frank Importing Company, Inc.

In celebration of the 2010 Motocross season and partnership with KTM Motorsports, Jägermeister will be hosting a sweepstakes for a grand prize of a 450 SX-F Jägermeister branded KTM motorcycle. Additionally, three first place winners will win an iconic Jägermeister Tap Machine. For a chance to win and official rules and regulations, visit www.Jager.com by September 4, 2010 and complete the online registration form. All guests must be 21 to enter. No Purchase Necessary.

Alessi and the new 350cc bike will be racing at following races across the country through September.

Date Venue City State
05/22/10 Hangtown Motor Classic Rancho Cordova CA
05/29/10 Glen Helen Raceway San Bernardino CA
06/05/10 Freestone Raceway Wortham TX
06/12/10 High Point Raceway Mt Morris PA
06/19/10 Budds Creek Motocross Mechanicsville MD
06/26/10 Thunder Valley Motocross Lakewood CO
07/03/10 Red Bud Raceway Buchanon MI
07/17/10 Spring Creek Motocross Millville MN
07/24/10 Washougal Motocross Washougal WA
08/14/10 Unadilla Valley Sports Center New Berlin NY
08/28/10 Moto-X 338 Southwick MA
09/04/10 Steel City Raceway Delmont PA

About Jägermeister
Jägermeister, which translates to "master hunter", is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe of 56 herbs, blooms, roots and fruits from around the world. Jägermeister, with the distinctive square bottle, was developed in 1934 in Germany and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com. Jägermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L. DRINK RESPONSIBLY.

About KTM
KTM, founded in 1953, is the second largest European motorcycle manufacturer specializing in "Ready to Race" on and off road motorcycles and ATVs. Proven successes in worldwide competition are embodied into the design and function of each KTM race machine. KTM has built a reputation for high-quality premium race ready machines suitable for street and off road race competition and recreation. With more than 160 World Championships and counting, the technology, design and performance of KTM continues to race past the competition time and again.

Jägermeister/KTM Factory Racing Team Continues to Drive Motocross with Rider Mike Alessi and Debut of the 350 SX-F Bike