Being publisher was a whole lot different than being an editor. Pete Petersen really liked motorcycles, and was totally supportive of the Motorcyclist staff. Fred Waingrow, Petersen's CEO/CFO, liked money, but he let us be creative. Our big advantage over the other motorcycle magazines was the Petersen Publishing Group. We had an excellent photo department headed up by Bob D'Olivo, a nationwide advertising sales network, the largest newsstand distribution and the jewel of off-road testing and client-hosting facilities, the Petersen Ranch. Not to mention the most experienced and versatile editorial staff including Bob Greene, Dave Ekins, Rich Cox, Jody Nicholas and Lynn Lovett. Everyone rode, and we covered every type of motorcycle.