BMW Motorrad USA Sets Record Sales for 2015

A 9.3-percent rise in sales helps BMW close out a successful year.

2015 BMW S1000RR wheelie
2015 BMW S1000RR
The S1000RR supersport bike was BMW’s best-selling model, accounting for 13.3 percent of total 2015 volume.©Motorcyclist

BMW Motorrad USA has announced recently that the company has set a new all-time year-end sales record. With 16,330 units sold in 2015, BMW motorcycle sales grew 9.3 percent above the total 14,945 units sold in 2014.

The S1000RR supersport bike, featured in the film Mission Impossible – Rogue Nation, was BMW's best-selling model (accounting for 13.3 percent of total 2015 volume). Other best-selling models included the ever-popular R1200GS Adventure (12.2 percent of total volume) and the R1200GS (11.5 percent of total volume).

The S1000R roadster and BMW's first adventure sports bike – the new S1000XR Adventure – also bolstered annual sales in the BMW Motorrad S-Series model range.

The classic customizable RnineT was one of the top performing models in December with 138 units delivered, and in combination with the new R1200RS sport tourer, helped grow flat-twin engine R-Series model retails by 21 percent to 575 units compared to 477 in December 2014. BMW’s F-Series middleweight machine sales grew by 11 percent in the month with sales of 235 units compared to 211 in December 2014.

“New and loyal customers; a broad, continuously enhanced model lineup; a high-performing dealer network; and accolades from the motorcycle press contributed to record growth for BMW Motorcycles in the United States, BMW Motorrad’s strongest export market,” commented Kris Odwarka, Vice President, BMW Motorrad USA.

BMW earned several "Best of" accolades in 2015 including three coveted categories in Motorcyclist magazine's 2015 Motorcycle of the Year (MOTY) awards. According to Odwarka, BMW's robust product offensive will continue in 2016 with introduction of the RnineT Scrambler, the new BMW G310R – the first BMW roadster under 500cc – and the new C650 Sport and C650 GT maxi scooters in the urban mobility segment.