Like many sub-cultural movements, this one began in California, where two rival gangs, The 13 Rebels M.C. and The Boozefighters, squared off in a legendary battle that inspired the Hollywood movie with Marlon Brando and Lee Marvin. With The Wild One's mainstream success, underground motorcycle culture went wide. Life Magazine published photographs direct from the set—creating a buzz and boom in the sale of Schott Perfecto motorcycle jackets, logo T-shirts and biker memorabilia. The "outlaw" masculinity of the clubs—featuring the strict exclusion of women, rowdy hazing rituals and an unadulterated worship of brotherhood—was appealing to many segments of American society—including, of course, homosexuals. The rebel-biker stance mirrored homosexuals' own outsider status in conservative 1950s America. Marginalized gays found deep meaning in the noise, the boots, the leather—"in gleaming jackets trophied with dust," as the great mid-century poet Thom Gunn wrote in On the Move 'Man, You Gotta Go.'