Even operating from this founding principle, Buell bristles at being pigeonholed as an "American" motorcycle manufacturer, and he has little patience for any talk of American exceptionalism. "I'm not about 'America, love it or leave it,'" Buell says. "Just because it's an American philosophy doesn't mean it's only found in America. You find it anywhere people are lean and quick and excited by challenges. We're getting engineers from around the globe—Spain, Germany, Japan, India—who are attracted to our flat, fast-paced company culture."