Harley-Davidson and Marvel Studios Confirm Project LiveWire Will Appear In Avengers: Age of Ultron

Harley-Davidson and Marvel Studios introduced Project LiveWire – the Motor Company’s first electric motorcycle – to fans gathered at the annual San Diego Comic-Con recently. Project LiveWire, which is featured in Marvel’s Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in a scene with Captain America, who rides the Street 750.

The addition of Project LiveWire to Avengers: Age of Ultron confirms months of speculation that Harley-Davidson and Marvel are teaming up again. “Our partnership with Marvel continues to provide thrilling platforms to showcase our latest innovations to existing and new fans of the brand,” said Dino Bernacchi, Director of U.S. Marketing at Harley-Davidson Motor Company. “Not one, but two bikes will be featured in Avengers: Age of Ultron - Project LiveWire and the all-new Street 750, which is now available at Harley-Davidson dealerships.”

While not for sale, Project LiveWire is specifically designed to get insight into rider expectations of an electric Harley-Davidson motorcycle. In keeping with the company's customer-led product development approach, Harley-Davidson is taking Project LiveWire to consumers across the country. Fans in San Diego will be able to ride the bike at the San Diego Harley-Davison dealership July 25-26 and provide feedback to help shape the future of Harley-Davidson's first-ever electric motorcycle. To learn more about Project LiveWire and The Experience Tour, visit www.projectlivewire.com .