The 14th Annual Mayor's Ride is Monday, August 8, 2016 and begins at the Harley-Davidson Rally Point, Main Street and Harley-Davidson Way (formerly 2nd Street). It will be police escorted on several of the Black Hill's most spectacular two lane roads and byways. The ride is a fundraiser for the Sturgis Volunteer Fire Department, Ambulance Service and Police Reserves. Riders are invited to join Bostrom, Sturgis Mayor Carstensen, state and local legislators, industry professionals, celebrities and legends. The Mayor's Ride package includes a photo opportunity at Mount Rushmore followed by a decadent lunch at Custer State Park. All participants will receive a gift bag filled with unique and collectible souvenirs to commemorate their ride experience.