Sidi champions. Plenty of stars from Sidi visited the booth during the expo, to the delight of all the fans and enthusiasts present who were eager to meet their champions and pose for pictures with them. Without a doubt the most popular was MX1 World Champion Antonio Cairoli, who was inundated with requests for photos and autographs. He threw 500 Sidi commemorative t-shirts into the crowd to mark the occasion and they went like hotcakes. There was also a succession of Moto GP riders on hand at the Sidi stand to meet and greet the fans, including Loris Capirossi, who has just wrapped up his brilliant career, Alvaro Bautista and the trial ace Adam Raga. And there weren't just riders...in fact, three-time World Cycling Champion Oscar Freire paid Sidi a visit, as did the Italian women's road and time trial champion Noemi Cantele, both huge motorcycle and motor buffs who have been spokespersons for the company in the cycling sector for years.