Hasselblads—and medium-format cameras generally—are expensive, and the X1D continues that trend. While there are pricier cameras, the $8,995 X1D-50c body is just $3,000 shy of a new Svartpilen. Add $3,995 for the 30mm lens and $3,195 for the 90, and you’ll have more of an investment sitting in your backpack than in the machine sitting under you. Too much? Perhaps. But for the cameraphile looking for something to set their photography apart, the X1D-50c is worth every dollar.