Harley-Davidson Unveils Second Global Call To ‘Live Your Legend'

New Marketing Campaign Shows How Harley-Davidson Can Create Deeper Bonds and Enrich Your Legacy

Harley-Davidson has recently unveiled Trophy Wall
Harley-Davidson unveils Trophy Wall in the latest 'Live Your Legend' campaign.©Motorcyclist

Harley-Davidson has recently unveiled 'Trophy Wall,' the second commercial in the brand's newest global marketing campaign: 'Live Your Legend.' The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences – allowing them to live their own legend.

The ad features the new Harley-Davidson Street Glide Special, a bike that takes the thrill of the open road to a whole new level. The new Street Glide Special is loaded with a High Output Twin Cam 103 engine and Project RUSHMORE technology. It's the ultimate combination of stripped down custom style and long-haul comfort.


The 'Live Your Legend' ads include snapshots of life-enriching moments, as well as the unique and unforgettable bonds of friendship that are developed by riding Harley-Davidson motorcycles. As an ongoing extension of the campaign, Harley-Davidson will curate conversations in social media using #LiveYourLegend, and showcase real-life stories from Harley-Davidson riders. The series will be aggregated at www.h-d.com/today.

“‘Live Your Legend’ is designed to inspire a new generation of riders to invest in experiences today that will build a richer legacy for themselves and those around them,” said Shelley Paxton, VP Global Marketing and Brand.