Asked if developing the RR was controversial inside BMW, Blesse says "Well, that's a deep and dark story, but it was a question of, 'Do we rest on our laurels, or do we look forward?' The decision was obvious, we will look forward. We tried building endless variants of boxers, and we only managed to sell the same owner a new bike." Unquestionably, the S1000 has altered the demographic inside BMW dealers, which also forced the company to do extensive research into the sportbike segment so that it would appear "authentic," according to Blesse. Incidentally, we asked Blesse if BMW intends to move into other sportbike segments—there have been rumors of a three-cylinder version of the S1000RR—and his answer is unambiguous. "No, absolutely not."