Dates for 38th Annual Phil Peterson's Key West Poker Run Announced

Petersons have raised $500,000 for the Diabetes Research Institute over the past two decades.

WHAT: Phil Peterson's Key West Poker Run started 38 years ago with 46 riders. Since then, it has grown to be South Florida's biggest biker party of the year, attracting 10,000 participants from across the country. After taking the scenic trek from Miami to Key West, stopping along the way to draw what will hopefully be a winning poker hand, revelers will enjoy a fun-filled weekend in an eight-block area of Duval Street closed off for biker-style merrymaking, including food, drinks, a myriad of contests and the ever-popular custom bike show. In the past two decades alone, the Peterson family has raised $500,000 for the Diabetes Research Institute.

**WHEN: **Thursday, September 16 - Sunday, September 19

**REGISTRATION: **Beginning September 1, players can sign up at
• Peterson's Harley Davidson of Miami - 19400 NW 2nd Avenue - 305.651.4811
• Peterson's Harley Davidson South - 19825 S. Dixie Highway - 305.235.4023

**COST: **$10 per poker hand

**BENEFITING: **The mission of the Diabetes Research Institute Foundation is to provide the Diabetes Research Institute with the funding necessary to cure diabetes now. The Diabetes Research Institute, a center of excellence at the University of Miami Miller School of Medicine, is a recognized world leader in cure-focused research. Since its inception in the early 1970s, the DRI has made significant contributions to the field of diabetes research, pioneering many of the techniques used in islet transplantation. The DRI is now building upon these achievements by bridging cell-based therapies with emerging technologies to restore insulin production. For the millions of families already affected by diabetes, the Diabetes Research Institute is the best hope for a cure. Visit or call 800-321-3437 for more information.