Victory Motorcycle Dealers "Fuel It" For Riders

Study Confirms Victory Leads Industry in Customer Prospect Satisfaction

**MEDINA, Minn. (May 17, 2010) **- Victory Motorcycle dealers lead the entire United States motorcycle industry in customer prospect satisfaction of their shopping experience, according to the 2010 Pied Piper Prospect Satisfaction Index.

The independent study, which sent more than 2,000 anonymous "mystery shoppers" into motorcycle dealerships nationwide, used data collected in the field to calculate Prospect Satisfaction Index (PSI) scores for more than a dozen brands. Based on these scores, each brand was ranked on how effectively dealerships helped motorcycle buyers with their shopping experience.

"Our entire organization is obsessed with the rider's experience," said Mike Jonikas, Vice President, On-Road Division and Sales & Marketing. "We have always believed that our dealers are among the best in the business. To have this belief confirmed by an independent industry study substantiates that the Victory brand and its dealers continue to fuel the industry's best experience for riders."

Additional detail provided by the study shows that Victory dealerships outperformed the entire motorcycle industry when it came to asking and answering questions with customer prospects, communicating Victory's unique features, and encouraging prospective buyers to actually experience a Victory motorcycle when shopping.

"Victory and our dealers have a shared passion for fueling the experience of our riders", said Steve Menneto, General Manager of Victory Motorcycles. "It's why we tested the Victory Cross Country 2.3 million miles before releasing it, and it's why our dealers are so committed to the rider's shopping experience. It's why, for more than a decade, we've never stopped fueling the motorcycling experience."

**About Polaris **
With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P; Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at

Victory Motorcycle Dealers "Fuel It" For Riders