Still, Storz has found no shortage of customers. Echoing a popular sentiment, he claims the key to success in the motorcycle industry is specialization. "The Sportster niche has been a good one for me," he says, "I'm the only guy doing it." Asked how Mert Lawwill's new Sportster-based street-tracker might affect business, Storz shakes his head and says, "Nothing against Mert, but he's doing it the hard way, building his own frame with that parallelogram rear suspension. His bikes are expensive, but they're probably not expensive enough. I don't know how he's going to make any money. The thing about what I'm doing is you don't have to do it all at once; you can build it bit by bit. "I think the appeal of a Sportster is it's your basic motorcycle--just two wheels and an engine," Storz says. "Only mine is really cool."