Such an ambitious Super Duke redesign underlines KTM's newfound commitment to streetbikes. (This was KTM's third major streetbike presentation for the 2014 model year, after the 1190 Adventure and 200/390 Duke.) Though best known for its bright-orange off-road racers, streetbikes now account for nearly 50 percent of the Austrian firm's annual output—which, in 2013, numbered nearly 110,000 units, making KTM Europe's largest full-size motorcycle producer, ahead of BMW, Ducati, and Triumph. KTM's Duke lineup, covering everything from 125cc to 1,300cc, is driving this stratospheric streetbike growth, tripling the company's market share in the past four years (with much of this growth coming from Asian markets). The Super Duke is the flagship, making this redesign doubly important.