This departure from standard motorcycles is an intriguing move for a company like BMW. Most notably, it's a premium brand reaching into a market dominated by an economical ideology. Is it possible for a large, luxurious, and expensive version of a small, cheap vehicle to succeed? BMW obviously thinks that it can. BMW has never made a scooter before, but let's not forget that it wasn't long ago that the company had never built a superbike, either. BMW was also quick to point out that this "urban mobility" line is not just marketing speak for scooters, but rather an expandable genre that will include other "single track" vehicles. Considering the C-series, the resources available to BMW, and its recent track record in expanding horizons, eyebrows have reason to be raised.