VESPA USA KICKS OFF SUMMER RIDING AND TRAVEL SEASON WITH THE LAUNCH OF “WHERE WOULD YOU VESPA” PHOTO CONTEST

Consumers who upload a picture of a location they would love to journey to on a Vespa are entered for a chance to win a Vespa LX 50 motor scooter

WHAT: Vespa USA

**WHERE: ** At www.VespaUSA.com and www.Facebook.com/VespaUSA, participants will be directed to the online destination where they can upload their photo and enter to win.

**WHEN: ** Tuesday, June 5 to Friday, August 31, 2012

DETAILS:
In celebration of what's expected to be a sizzlin' summer riding season, Vespa USA is challenging consumers to embrace their adventurous side by submitting a photo of their ideal Vespa-friendly destination for the "Where Would You Vespa" user-generated photo contest.

With the “Where Would You Vespa” photo contest, entrants are encouraged to dream big with images of their perfect destination to discover on a Vespa, from favorite beaches, winding roads and urban hot spots to exotic hideaways or the most sought-after locations on the planet. The shutterbug that receives the most votes by the end of the contest timeframe will win the grand prize, a Vespa LX 50 motor scooter.

At www.VespaUSA.com and www.Facebook.com/VespaUSA, entrants are directed to the online destination where they can quickly register and upload their photo for voting consideration.  Voters are able to  cast a vote once a day from now until the end of the contest and contestants have the ability to share their entry in the digital space and encourage friends and family to participate through Facebook and Twitter.

For more information about Vespa USA's 2012 motor scooter lineup or for a direct link to enter the "Where Would You Vespa" photo contest, visit www.VespaUSA.com and www.Facebook.com/VespaUSA.