Eventually, World decided to let the bike go and used eBay Motors to get the maximum worldwide exposure. The 10-day auction this past February garnered some amazing numbers: The opening bid—placed by World—was for $1,969, wholly appropriate given the bike’s roots. Within two days, bidding stood at $120,000, where it stayed for a week. On the final day, with just 22 minutes left, it jumped to $135,000. With two minutes left, it went to $142,000, and then, finally, to the winning bid of $148,100. The auction generated nearly 100,000 page views, 102 bids from all over the world, and an astounding 5,243 people “watching” the auction—all huge numbers for an eBay motorcycle listing.