The new Ducati CEO, Claudio Domenicali has been at Ducati for 21 years, he joined as a project leader in 1991. He had previously studied mechanical engineering at Università degli Studi di Bologna. After passing through various management positions, Domenicali was promoted to Managing Director of Ducati Corse in 1999. In 2005, he took over as R&D Director and in 2009 was appointed General Manager Operations and Product Development. In 2012, he was confirmed as a member of the newly formed Board of Directors after the sale of Ducati Motor Holding to AUDI AG.