Roland Stocker: This wasn't an easy project to get started. The feedback from the Lo Rider [a concept bike shown at EICMA in 2008, which served as the prototype for the R nineT] was great, but it took us some time to make a positive business case. When we started calculating and asking, "What does it cost to make it light and not have any fake parts?" then asked the dealers how many they could sell, it actually didn't work out. The markets were a bit concerned; maybe it was too close to the R1200R or to Harley.