The New Ducati 1098R Storms Its Way To Showrooms

Cupertino, Ca (4 March 2008) - Hot on the heels of a World Superbike double victory at Phillip Island, the Ducati 1098 R is targeting success in North American showrooms. Since the 1098 R's unveiling at the EICMA International Motorcycle Exhibition in November 2007, the revolutionary homologation base for the Ducati F 08 World Superbike has been in the limelight of the motorcycle press. Upon announcement of the 1098 R's revolutionary features such as 8 way adjustable traction control, Ohlins TTX suspension, Brembo Monobloc callipers, a body skinned with lightweight materials, and an engine crafted from precious metals; Ducatisti have eagerly awaited the initial race results.

In anticipation of the motorcycle arriving stateside, Ducati North America has decided to deliver each new 1098 R with an upgraded standard component package not available in any other world market. Most noteworthy is the inclusion of a full Termignoni 70mm exhaust system, unlike the slip-on variant offered elsewhere. The 1098 R will also feature a beautifully machined number plate on the upper triple-clamp signifying its limited production status.

The aforementioned hard parts will be accompanied by a 1098 R owner's kit that will be shipped directly to the owner. This kit will include a framed and autographed picture of the 2008 Ducati Xerox World Superbike riders with a plaque that corresponds to the owner's numbered bike. For the first 300 1098 R's registered by May 15, 2008; Ducati will also include two General Admission tickets to the Miller Motorsports Park World Superbike races on May 29 - June 1, 2008. These tickets will be accompanied by two VIP passes gaining the owner and one guest entrance to a series of exclusive Ducati events being held during the race weekend.

Due to the demand and exclusivity of the 1098 R as well as the level of commitment shown by those Ducatisti who have placed reservations, Ducati has developed a new process at www.ducatiusa.com allowing customers to notify dealers of their intent to purchase a 1098 R.

Enthusiasts are encouraged to visit www.ducatiusa.com for more information on this revolutionary Superbike, and to register for a priority reservation-thereby securing order status.