Originally starting with a small motorcycle-repair shop in '82, entrepreneur Zuo Zongshen has, in the 25 years since, grown his business into one of China's three largest motorcycle manufacturers-and now, his next goal is expanding into the U.S. and Europe. Like Soichiro Honda did a half-century ago, Zongshen is launching this effort on the racetrack, and not without success. Team Zongshen, riding Suzuki GSX-R1000s, won the 2002 FIM Endurance World Championship, and-in addition to fielding Aprilias in the 250cc World Championship for the past few years-is presently at work on a proprietary MotoGP racer forecasted to debut in '08. Like Honda, Zongshen is relying on his company's racing involvement both as a means to develop new products (and engineering talent) and to raise the profile of the brand in export markets. Though the company's motorcycles so far have been relegated to 200cc and 250cc cruisers and sport-standards that look like reruns from the bad part of the '80s, the company has recently shown more modern-looking 650cc and 750cc V-twin concepts and has committed to bringing to market a 1000cc transverse-four superbike that it says will rival anything from the Japanese Big Four. With business offices in both Florida and California, Zongshen is clearly gearing up to do business in the U.S.