When a new motorcyclist asks a veteran rider how to avoid becoming bumper jam, the answer is usually something like, "Ride as if you're invisible." It's good advice because although it should be impossible not to notice an adult-sized human on a 500-pound motorcycle with the headlight on, the most common statement given to the cops at car-bike crash scenes by drivers is, "I didn't see him." The trouble is, if you're riding around on a black bike in black leathers on a cloudy day, you really are hard to see. Here's how to increase your visibility so you never have to hear those four little words. First, forget what the loud-pipes crowd says. With stereos, Bluetooth phones, and screaming kids vying for drivers' attention, the best strategies for making your presence known are visual. Start with high-viz riding gear that stands out even in low-light situations.