Harley-Davidson Goes Fashionably Pink to Support Those Affected by Breast Cancer

Proceeds From MotorClothes® Pink Label Collection Supports Y-ME National Breast Cancer Organization™ and Other Breast Cancer Support Organizations

MILWAUKEE (October 19, 2011) - To help a great cause, the Harley-Davidson Motor Company is making pink the "it" color on and off the road.

As part of their continuing effort to support women and families impacted by breast cancer, Harley-Davidson donates a portion of the proceeds from the sale of every MotorClothes® Pink Label Collection item throughout the year to a number of organizations that support women with breast cancer, including YourShoes™ 24/7 Support Center, which is administered by the national non-profit Y-Me National Breast Cancer Organization® (formerly known as Breast Cancer Network of Strength®).

Staffed by breast cancer survivors who provide immediate emotional relief to those affected by the disease, the YourShoes center helped more than 40,000 people during the past year. Since Harley-Davidson began sales of the MotorClothes Pink Label Collection in 2010, the Motor Company has been able to donate more than $335,000 to support those affected by breast cancer.

The Harley-Davidson MotorClothes Pink Label Collection is comprised of dozens of the company's most popular women's items and was inspired by women who have been affected by breast cancer. Highlights of the MotorClothes Pink Label Collection include:

  • The Pink Label Leather Jacket (P/N 98160-10VW, $295) combines lightweight leather, a fixed lining, multiple zippered pockets and pink-embroidered graphics.

  • Made from 73 percent cotton/27 percent polyester with pink-embroidered graphics, the Pink Label Activewear Hoodie (P/N 99171-10-VW, $65) and Activewear Pant (P/N 9917-10VW, $45) are casually comfortable.

  • The 93 percent cotton/7 percent spandex Pink Label S/S Tee (P/N 99175-10VW, $35) is embroidered on both sides and available in XS - 3W sizes.

  • Made from 100 percent cotton with an elastic band, the Pink Label Headwrap with Pink Embroidery (P/N 99499-10VW, $15) can be worn as a headband or wrap.

To find out more about the MotorClothes Pink Label Collection, or purchase items from the collection, visit your local Harley-Davidson dealership or www.harley-davidson.com/pinklabel.

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.

About Y-ME
Y-ME National Breast Cancer Organization® (formerly known as the Breast Cancer Network of Strength) is the oldest national breast cancer organization and ensures, through information, empowerment and peer support, that no one faces breast cancer alone. Y-ME provides immediate emotional relief to anyone affected by breast cancer through the YourShoes™ 24/7 Breast Cancer Support Center. For more information about Y-ME, visit www.networkofstrength.org. Peer counselors can be e-mailed or contacted at 1-800-221-2141.

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