Hardcard Announces Ashley Fiolek Sponsorship And Personal Endorsement Agreement With T-Mobile Sidekick

August 29, 2008 (Pebble Beach, CA) - Hardcard Holdings announces today that rising women's motocross star, 17-year-old Ashley Fiolek, has entered into a personal sponsorship and endorsement agreement with T-MobileSidekick. Ashley, who is currently leading the AMA/WMA Women's National Motocross Championship, has been a longtime user of the T-Mobile Sidekick.

Says Ashley, "Partnering with T-Mobile Sidekick is going to be so awesome! The Sidekick has been a big part of my life and how I communicate with my friends and fans. It's incredible for T-Mobile to want to support me and women'smotocross in this way. I can't believe the opportunities that are coming together for the sport."

"T-Mobile is excited to have the opportunity to support and work with such an inspirational young athlete as Ashley Fiolek," said Ximena Cuevas, Senior Manager of Marketing at T-Mobile USA. "The Sidekick is a great device for the deaf community, and it is fantastic for us to see the positive impact it has made in her life."

About Ashley Fiolek
Born profoundly deaf, Ashley began riding and racing motorcycles at age seven and worked her way up the amateur Motocross ranks. In 2004, at the age of 13, she won her first national championship at the Air Nautiques AMA Amateur National Motocross Championships at Loretta Lynn's. Between 2005 and 2007 she went on to win 12 more national championships and has won more than 100 races in her career so far. For more information about Ashley, see: www.ashleyfiolek.com.

Ashley made her professional debut in September 2007 and in her first full season of professional competition she is comfortably leading the Women's Motocross Association Championship, the premier women's motorcycle series and the only professional women's motorsport series in the U.S. Formore information on the WMA, see: www.womensmotocrossassociation.com.

About T-Mobile Sidekick
With its signature swivel screen and full QWERTY keyboard, the T-Mobile Sidekick family of devices are designed for virtually anytime, anywhere communication. T-Mobile Sidekicks feature always-on access to e-mail, instant messaging and text messaging, as well as a robust web experience to access sites such as MySpace. The T-Mobile Sidekick LX and T-Mobile Sidekick feature video record, play and share, as well as a customizable Web browsing experience, stereo Bluetooth support, and options for easierdownloads and theme and background personalization.

About Hardcard
Hardcard Holdings, LLC, is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing. Hardcard's partners are VP/CEO-level executives with experience in management of racetracks, sanctioning bodies, brands, athletes, licensedmerchandise, sponsorship development, race teams and publishing. Hardcard partners have worked with many companies that have used motorcycling as a marketing platform including: Toyota, Chevrolet, Ford, Dodge, Monster Energy, Progressive, Oakley and Fox Racing. Current Hardcard clients include Indianapolis Motor Speedway, Barber Motorsports Park, The Promotions Company, Red Bull, Axio, Campos Creative Works and Bell Helmets. For more information on Hardcard, see: www.hardcard.net.