I've designed and built many expensive motorcycles. I've spent a lot of my own money—a lot of other people's money, too—on costly motorcycle projects. These motorcycles were prototypes, built to prove concepts, develop ideas, or demonstrate potentials. They were expensive because the first example of any design is costly. You pay for the designer's time, and development of machining programs and procedures. You pay for tooling, for jigs, and for fixtures. You pay for developing assembly procedures. Most of all you pay for the mistakes that show you how a project or program needs to change to be successful. But I've never bought a really expensive motorcycle. It's not that I don't pay attention to the high-end motorcycle market. I read magazine articles, go to motorcycle shows, troll through the blogs. I know what's out there. I first encountered the Ecosse Heretic in 2004, on the cover of Robb Report. At that time, custom V-twins seemed to be everywhere. Most were choppers or cruisers. But the Heretic was, well, heretical—a naked sportbike that improbably blended American muscle with European style and plenty of homegrown attitude. It was intriguing, attractive, expensive, and exclusive.