We get it: Buell is a serious sportbike manufacturer that will no longer be distracted building pedestrian people-movers for noobs who don't know their ass from an apex. It's a bold statement on Buell's part, in keeping with the company's "Ruthless Engineering" rebranding strategy. But it's a risky statement, too. How will Blast owners-most of whom remain loyal and enthusiastic-respond to their chosen bike being publicly ridiculed by its creator via viral video? Especially for Buell, a company carried through so many tough times (remember those endless product recalls?) on loyalty alone, turning on its own customers could be dicey.