On July 30th 2009, while heading to the Sturgis biker rally in South Dakota, Bruce died in a motorcycle accident. His remarkable business success was matched only by his dedication to family, and his zest for life. Bruce's passion was motorcycles, but family was his first love. As wide-ranging as his business empire grew to be, it always remained, at heart, a family business. All five of Bruce's children -- Mandy, Wendy, Randy, Will, and Shelly - have throughout their lives been actively involved in the family business. Bruce's appetite for life and the way in which he lived it are legendary, but what he will be most remembered for by those who knew and loved him was his total devotion to his family. His wife, Sandy and the family's greatest wish is to continue Bruce's legacy of giving.