**Scot Harden, VP of Marketing, Zero Motorcycles
** Electric motorcycles will become a major player in the motorcycle market. The technology is already relevant, and the improvements we over the next 50 years will be astounding. Energy costs, non-existent powertrain maintenance, low emissions, and the way the rider interfaces with the machine—and fellow enthusiasts—through personal communications devices all favor electric motorcycles. As technology improves, electric bikes will go farther, faster, and, most importantly, be more fun to ride than traditional motorcycles.