Yamaha, the Japanese manufacturer, began producing motorcycles in 1955, starting with small-displacement bikes and then a developing a strong line of powerful competition bikes. In 1994, Yamaha established the Star brand, a line of cruisers, specifically for the U.S. market. Cycle World Magazine called the Roadliner, the flagship of the Star line, the best cruiser of 2006, the year the model was introduced. The company saw no reason to tamper with success. Yamaha carried over the design for the 2007 Roadliner and its all-black twin, the Roadliner Midnight, and the Roadliner S.