From Harley's remarks, it seems that the 2004 Sportsters will be priced about the same as their 2003 counterparts, although there is no official price on any of the new bikes yet. (I suspect you'll pay a premium to get one in the first month or so, but that prices will quickly settle to something like MSRP as it becomes apparent that there will be plenty to go around.). If you have been procrastinating about buying a Sportster, it just paid off because these rubber-mounted versions are much better motorcycles, mostly because they are finally smooth enough to be taken seriously as traveler and daily drivers. I expect the diminution of vibration to make them more reliable too. At the end of the day, however, one question kept coming to mind: Why did it take Harley-Davidson so long to make the Sportster the motorcycle it should have been long ago? Successfully rubber-mounted engines have been around for over 30 years, and Harley's own FXR, which used rubber mounts to isolate the big twin's engine vibration, was rolled out almost two decades ago. In 1970, a rubber-mount Sportster would have been a revelation. A decade ago it would have kept many riders from buying middleweight Japanese cruisers. But these days we expect smoothness. Arriving for 2004, the rubber-mount Sportster is really just catching up, not raising the bar. However, for those smitten by the Sportster's unique style and attitude, the rubber-mounted engines represent a whole new reason to love them.