Today’s Scrambler wraps vintage-inspired styling around modern technology—but not too modern, for simplicity is key to the “post-heritage” experience. The first Scrambler was a simple, fun, multi-purpose bike, distilling the essence of motorcycling down to two knobby-covered wheels and a motor. Ducati aims to recapture that unfettered spirit of the ‘60s via the new Scrambler, complete with a catalog of bolt-on accessories and a line of apparel. After all, it’s not a motorcycle, it’s a lifestyle. To woo self-ironic hipsters and other trendsetters, however, the company must walk a fine line between authenticity and marketing.