Kevin Schwantz, Lyle Lovett Star in New PSA to Promote Ride for Kids®

Motorcycle racing champion Kevin Schwantz and recording superstar Lyle Lovett have teamed up to help children with brain tumors by filming a new public service announcement for the Ride for Kids® program.

“A big Ride for Kids thank-you goes out to Kevin Schwantz and Lyle Lovett,” said Kyle Clack, national director of the Pediatric Brain Tumor Foundation® Ride for Kids. “To have two such well-known motorcyclists, each a ‘world champion’ in their profession, get together to make a real difference in children’s lives is truly a championship event!”

An avid motorcyclist who has supported Ride for Kids® since it came to Houston 20 years ago, Lovett has recorded several PSAs for the foundation.

Schwantz is also a major fan. Last year while managing American Honda’s Moto2 effort to benefit the PBTF, he took time to lead the Ride for Kids® Lap of Champions at Indianapolis Motor Speedway. The spot was filmed last month at Northwest Honda in Houston, with help from Love Advertising and Understand, Inc. It also stars a young brain tumor survivor named Garrett. Each day, 10 more children like him are diagnosed with a brain tumor, the deadliest form of childhood cancer.

Motorcyclists like Lovett and Schwantz are helping the Pediatric Brain Tumor Foundation® change these children’s lives for the better. We invite you to join them in riding for a reason. Ride for Kids® events take place in 40 cities this year, starting April 3 in Deerfield Beach, Fla.

About the PBTF Ride for Kids®
Ride for Kids® supports the Pediatric Brain Tumor Foundation® (PBTF) by funding medical research and family support programs. We thank our presenting sponsor, Honda Riders Club of America, and our national insurance sponsor, GEICO. Learn more at www.rideforkids.org or call 800-253-6530.

Kevin Schwantz and Lyle Lovett have teamed up to help children with brain tumors by filming a new public service announcement for the Ride for Kids® program.