While some additional footage was shot after the showdown, most of what appears in The Chase was caught live on film during the race. "It was so important to keep it authentic. I feel like it's something anyone can enjoy - obviously people with an interest in the car or motorcycle may enjoy it more, but it isn't exclusively for them," says Ryan. "I feel like it's a subtle new channel of media - it's not a viral trying to get people to guess if it's real, it's not an advertisement, it's specially made for the web and people wanting to view content online. It was great, because I got to be very creative with it - I wasn't constrained by only having 30 seconds to fill, as you would with a television advertisement."