BEST WESTERN INTERNATIONAL REWARDS HARLEY-DAVIDSON RIDERS WITH MORE POINTS-EARNING POTENTIAL

PHOENIX (Sept. 15, 2008) - Best Western International, the World's Largest Hotel Chain(r), is rewarding Harley-Davidson(r) enthusiasts through its 2008 fall promotion.

From September 14 through November 21, members of Best Western's Ride RewardsTM, a special free loyalty program for Harley-Davidson enthusiasts, will earn double points or double miles when they stay two or more nights at a Best Western property in North America.

In addition, program members who register for the promotion and book their hotel stay online at www.bestwestern.com receive a 250-point bonus when they stay during the promotional period.

"We want to reward Harley-Davidson riders who stay at Best Western hotels," said Dorothy Dowling, Best Western senior vice president of marketing and sales. "By earning extra points they can hit the open road more often and take advantage of the unique offerings of our rider-friendly properties, which include wipe-down towels at check in and access to wash stations."

Ride Rewards members earn 10 points for every U.S. dollar (or Canadian equivalent) spent on qualified room rates, or 250 airline miles per qualified stay, at any of the 4,000 Best Western hotels worldwide. They also automatically receive Gold Elite status, which includes 10 percent bonus points on every Best Western stay and the ability to purchase points for award redemption, along with other signature benefits.

By joining Best Western's Ride Rewards loyalty program online, Harley-Davidson enthusiasts will automatically receive Gold Elite status, which includes 10 percent bonus points on every Best Western stay and the ability to purchase points for award redemption, along with other signature benefits.

Celebrating its 20th anniversary, Best Western's Gold Crown Club - to be re-named Best Western RewardsSM later this year -represents one of the industry's few truly international travel clubs. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.

To be eligible, guests must register, reside in North America and be members of Gold Crown Club International or Ride Rewards(tm). Individuals who are not already members may join the program prior to or during their first stay. Membership is free. To join Best Western RewardsSM, visit www.bestwesternrewards.com. Harley-Davidson owners or enthusiasts can register for Ride Rewards by going to www.bwrider.com.

For more information on the promotion, visit www.bestwestern.com/fall or call 1-800-WESTERN.

**ABOUT BEST WESTERN INTERNATIONAL **
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(r), providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR(r).

For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.

Meghan Lee
Allison & Partners
415.277.4901 (direct)
415.271.8606 (cell)
meghan@allisonpr.com