Since his debut in the late '90s, Morecambe's John McGuinness has gone from sleeping in his truck as an also-ran to top dog, and he's seen some of his fastest competitors pay the ultimate price. This dubious list includes David Jeffries, Darran Lindsay and cherub-faced Richard Britton, whose status as martyr means his likeness now adorns the sides of caravans and semi-trailers like a roadracing Tupac. Still, after all the carnage and enough wins to be considered heir to Joey Dunlop's throne, McGuinness shows no signs of fatigue. "Sure, you think about the risks and the friends you've lost, but it's worth it," he says. "It's worth it for the atmosphere, the event, the people, the buzz. I don't know what else I'd want to do."