Aesthetics and sex appeal, of course, weren’t enough, and in the end, the 400 Four only lasted three years, ’75 to ’77. The bike appeared in limited numbers (just 6,200) for our bicentennial year, again in red and also in a stunningly beautiful Parakeet Yellow, and then again in ’77 (just 4,200 were imported) with a higher bar, conventional footpegs, and some tank striping. This was not a successful strategy on Honda’s part: Enthusiasts pooh-poohed the ’77 model, while Peoria still wasn’t convinced to buy. A year later it was gone, the victim of average sales, not enough power for its class, and, probably more importantly, a fact no one outside Honda knew until years later: Because of the 400F’s ultra-high build quality, attention to detail, and four cylinders (and four carbs, and pistons, and rods, etc.), it cost as much to produce as the company’s CB750. And at a retail price of $1,433, Honda was, at best, breaking even.