Described as a “mechanical” cruise control by the folks at the booth, this Atlas Throttle Lock gives you the chance to hold your throttle position with the touch of a button. While at first I questioned the safety of the device, they did say that the throttle can be twisted while the lock is engaged, and there’s a button to disengage the device. On the throttle grip demo the device did not take much grip space. The device comes in either polished chrome ($145) or black ($135). Also, they informed me they’ll be launching in summer of 2020 a “Safe Brake” system, which is a new electronic disengage for the Throttle Lock which will turn off the Throttle Lock with input from the clutch, front brake, or rear brake.