Harley-Davidson Ride Easy Guarantee Makes For a Great Ride

Great offers available on 2009 Harley-Davidson Motorcycles

MILWAUKEE (Feb. 23, 2010) Now is the time to go your own way and ride a new Harley-Davidson(r) motorcycle with the Ride Easy Guarantee promotion.

The Ride Easy Guarantee runs from today until March 31, 2010 at participating dealers. Low monthly payment options are available on all new 2009 Harley-Davidson Sportster motorcycles, while all new 2009 Softail(r) and VRSC models include a no cost three-year extended service plan and no cost scheduled maintenance up to 5,000 miles, and all new 2009 Dyna(r) motorcycles include no cost scheduled maintenance up to 5,000 miles. Prices will vary, but the Sportster 883 Low will be eligible for purchase starting at less than $100 per month, or just a little more than three dollars a day.*

"With riding season right around the corner, we're fired up to give customers that much more inspiration to buy a new 2009 Harley-Davidson motorcycle," said Dino Bernacchi, Harley-Davidson Director, Advertising and Promotion. "There1s more reason than ever to ride with this exceptional opportunity to get on a new Harley-Davidson right now, whether it's realizing the dream to ride for the first time or moving on to another great motorcycle."

There are seven 2009 Sportster motorcycles eligible for this promotion, including the XR1200, which was recognized as the Best Standard in Cycle World magazine in its Ten Best Bikes of 2009. There are eight eligible Softail models, five Dyna and three VRSC motorcycles in the 2009 Harley-Davidson line, as well as the CVO Fat Bob and Softail Springer. The VRSC models are a part of one of the most acclaimed and awarded motorcycle lines in Company history.

For additional information on the offer, interested customers should visit a participating Harley-Davidson dealer or go to www.h-d.com/ride-easy

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com

* Financing available on new, previously untitled, 2009MY Harley-Davidson(r) Sportster(r) motorcycles financed through Eaglemark Savings Bank (ESB), a subsidiary of Harley-Davidson Credit Corp., and is subject to credit approval by ESB. The APR will vary based on the applicant1s past credit performance and the term of the loan, which can vary from 24-72 months. The $99 payment example is derived using a 2009 Sportster 883L with an MSRP of $6,999, 10% down payment and amount financed of $6,299.10, 72 month repayment term, and 4.10% APR resulting in monthly payments of $98.84. In this example, the customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Offer available only to highest credit Tier at ESB and only through participating H-D(r) dealerships. See list of participating Dealers at www.h-d.com/ride-easy . Not all applicants will qualify. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Financing offer is subject to change or cancellation at anytime. Must take delivery by 3/31/10. See participating dealer for details.

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