Shell Celebrates Harley-Davidson's 105th Anniversary

American icon Harely-Davidson plans to end the summer motorcycle season with a blowout event and Shell is gearing up for the Celebration, Shell will mark the occasion with an exciting lineup of events taking place in Milwaukee throughout the four-day event -- August 28-31.

Thursday, Aug 28
Clint Bowyer Appearance
11:00am-1:00pm, Veteran's Park

Bowyer, a Harley owner and driver of the No. 07 Jack-Daniels Chevrolet in the Sprint Cup Series -- will be greeting fans and swapping motorcycle storeis at the Shell Racing Experience at Veteran's Park.

Thursday, Aug 28 - Sat, Aug 30
Demo Rides
8:30am-4:00pm, State Fair Park

Be one of the first to demo the 2009 Harley-Davidson models, all fueled by Shell V-Power, a high-quality premium gasoline. Participants will also receive a free Shell Gift Card during registrationg at this event while supplies last.

Thursday, Aug 28 - Sun, Aug 31
Meeting the Energy Challenge
9:00am-8:00pm, Discovery World

Discover how Shell is meeting the energy challenges today and tomorrow.
Racing Simulators and Tire Change Challenge
10:00am-6:00pm, Veteran's Park

Event goers will have the opportunity to test their driving skills with the No. 07 and No. 29 NASCAR show cars and racing simulators and get a first hand feel of what it's like to be in the pits with the Shell Tire Change Challenge.
Limited Edition Shell Gift Card Giveaways
8:30am-5:00pm, Varying Locations

Shell Gift Cards will be distributed at select times and locations by roving Shell representatives.
Free Shell Gift Cards and Merchandise
9:30am-5:30pm, Veteran's Park

Bring sales receipts for Shell V-Power premium purchases to the Shell Racing Experience at Veteran's Park for Shell Gift Cards and branded merchandise.

Friday, Aug 29
All-Women's Bike Build
7:30am-2:00pm, House of Harley Dealership

The Chopper Chick Crew, led by Athena Ransom, will transform an array of hundreds of bike parts into a fully functioning motorcycle within a matter of hours. The build will take place at the House of Harley, Milwaukee's largest Harley dealership (62nd & Layton Ave) and be donated to the RAACE Foundation, an organization dedicated to fighting child sexual abuse by raising public awareness of the epidemic. Arrive for a $5.00 pancake breakfast!
Garage-Girls Seminars
11:30am and 1:30pm, House of Harley Dealership

Throughout the bike build, the "Garage-Girls" motorcycle experts will conduct free seminars to educate audience members about the importance of proper motorcycle care and maintenance.

Saturday, Aug 30
105th Parade
9:00am-10:30pm, Miller Park to Summerfest

Join Shell VIPs and hundreds of riders from across the country as they thunder down the road from Miller Park to the site of the rockin' concert scene, Summerfest.
Winner of MDA Raffle Announced
7:00pm, Veteran's Park

The winner of a raffle hosted by Shell stations across the state of Wisconsin benefiting the Muscular Dystrophy Association will be announced immediately before the Bruce Springsteen concert. Grand prize is a 105th Anniversary Classic motorcycle and second prize $1,000 in Shell gasoline.

For more information or to schedule an interview contact:
Lindsey Early, Edelman on behalf of Shell
312-451-3574
lindsey.early@edelman.com
Karyn Leonardi-Cattolica, Shell Oil Products
713-449-0574
K.Leonardi-Cattolica@shell.com

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